Performance Creative Strategist / Copywriter

You’ll transform AI-generated script drafts into polished, high-converting Meta ad creatives that help client brands acquire customers at scale. Your strategic thinking will shape creative concepts, refine messaging, and help determine which ideas are worth pursuing. You’ll play a key role in developing performance creative for Meta ads, while continuously improving our AI-assisted creative process so we can produce winning campaigns faster, more consistently, and at a higher standard. Role Overview:  Client builds performance creative, paid social campaigns primarily for Meta (Facebook and Instagram), for brands across GLP-1, TRT, ED, hair loss, HRT/menopause, and mental health. We’re looking for a Performance Creative Strategist / Copywriter to work directly inside our Claude-based creative system, taking AI-drafted scripts and turning them into polished, sellable final scripts. This is a strategic role, not just a writing role. You’ll help make the final call on creative ideas, angles, and scripts and continuously improve how the client uses AI across the creative process, helping evolve our prompts, skills, workflows, and systems based on what actually works. Key Responsibilities:  Creative Strategy & Decision-Making Develop and evaluate creative concepts specifically for Meta ads across Facebook and Instagram. Evaluate AI-generated concepts, hooks, angles, and scripts and determine which ideas are worth developing. Help make the final call on creative direction, messaging, angles, and scripts. Develop and refine creative angles based on audience psychology, product positioning, competitive research, and performance insights. Partner with the editing team to ensure strategic intent and messaging translate into strong finished ads. Script Refinement & Copywriting Take AI-drafted scripts from our Claude-based system and rewrite/polish them into final, sellable Meta ad scripts. Apply direct-to-consumer copywriting principles to sharpen hooks, angles, pacing, messaging, and calls to action. Ensure scripts are compelling, clear, compliant, and built for performance across paid social. Adapt messaging and scripts for different audiences, creative concepts, and campaign objectives. AI-Assisted Creative System Own the ongoing loop of refining and upgrading our Claude skill setup, including prompts, skills, and workflows. Identify recurring weaknesses or…