Brand Manager

Growthpoint provides space to thrive with innovative and sustainable property solutions. We are an international property company with assets on three continents and the largest South African primary REIT (Real Estate Investment Trust) listed on the JSE. We own and manage a diversified portfolio of over 468 property assets, locally and internationally. Job Description Job Title:  Brand Manager Purpose of the Job Responsible for overseeing and developing strategies to promote and maintain a consistent brand image for Growthpoint. Primary purpose is to enhance brand awareness, drive client engagement, and ensure that the brand's message aligns with its overall business goals. Key Performance Areas Brand Management Developing, maintaining, and improving our brand, marketing and advertising alongside the Head of Marketing, to create a strong, positive perception of a company, product, or service in the minds of clients and potential clients. Strategic collaboration for consistency – national internal clients Ensuring that all communications, visuals, and messaging are consistent across different channels and touchpoints, including advertising, collateral, and websites. Websites & Digital platforms Oversee the development, performance, and optimisation of Growthpoint’s online presence through new website builds, SEO strategies, analysing Google Analytics 4 and paid search campaigns. PR & social media Manage relevant PR and complimentary social media. Distribution of press releases and relevant clippings to internal clients Campaign management Managing internal and external marketing campaigns through planning, adjusting, monitoring and report back to the business, while liaising with all agencies (design and digital) in…